If you have ever watched footage from the Tour of Flanders cycle race will know it’s an absolute classic, with riders facing a total of eighteen cobblestone-covered climbs.
The race has legendary status, making it ideal race for BUFF to sponsor and to also sell Tour of Flanders themed products – three caps, a tubular scarf and a headband. They all feature the race’s corporate colours, black and yellow, as well as the official name of the race: De Ronde van Vlaanderen.
Sergi Muñoz, Global Sports Marketing Coordinator of BUFF says: “Being able to partner with the Tour of Flanders is to be part of cycling history. We like the authenticity of the event, the commitment of the fans, and the passion and dedication of both the participants in initiatives such as “We Ride Flanders” and that of the professional riders.”
The Pack Bike Cap and Underhelmet Cap have been designed to be worn under the helmet.
The collection couldn’t be without the iconic BUFF® Original, with 4-way stretch and UPF 50 protection against the sun’s rays.
Finally, the Coolnet UV® headband is erfect for keeping your hair off your face and with excellent breathability.
The BUFF® TOUR OF FLANDERS 2021 collection is available to buy now on the BUFF® website and the race takes place on Sunday April 4 2021 in Belgium.